This also means that the gold in WoW cataclysm Gold could be used buy an Token that can be exchanged to play for 30 days gameplay time. This isn't the same as making WoW an open-to-play game however it provides players with a fresh and highly desired way to make use of all the gold they've amassed.

The way in which tokens are sold is different than other products. If it's listed on an auction house, the seller will be given a price that is based on demand and supply. If the seller decides that the price reasonable, the Token will be sold, and the price will be delivered to the buyer's mailbox after the sale is completed. Buyers however will purchase the Token for the full amount, and there won't be any bidding procedure.

After an Token is sold, it is Soulbound which prevents it from being again sold. This may be to stop players from profiting from the market by buying cheap and then selling it at a high price.

The Blizzard website's Q&A explores the ins and outs of Tokens. However, of importance are the advantages it sees in relation purchasing gold. In essence, offering a means to purchase gold without relying on third-party websites--which typically obtain their gold from compromised accounts, and other things of that are beneficial to everyone.

"Buying gold through third-party service providers can negatively impact the gaming experience for all players," Blizzard says. "The vast majority of gold they offer comes from stolen accounts for players, hindering players' ability to play the buy WoW Cataclysm Classic Gold game and also contribute in their communities. In addition Gold selling businesses often use hack programs to farm resources and offer fake product codes to deceive customers and bombard entire worlds with advertisements to purchase gold which disrupts the game in a number of ways.