In the competitive industry of digital marketing, agencies and freelancers are agressively trying to provide more services, faster and more efficiently than they ever have before, while simultaneously seeking to maximize output, and minimize time spending and resources, particularly for the agencies. SEO is one of the most sought-after digital services, yet it takes time, knowledge, and a dedicated team to do it properly.
And that’s the reason why a vast majority of intelligent agencies delegate through SEO reseller services. Such a system can lift the lid on the other ways to market, lifting revenue and keeping those customers happy - without hiring more staff or mastering every intricacy of SEO yourself.
What Are SEO Reseller Services?
SEO reseller services are white-label SEO services that an external company offers that you can then offer to your own clients as your own. So you still have to navigate the client relationship, the back-and-forth, but the actual SEO work could be done by a team of SEO professionals powering the platform behind the scenes—technical audits, link building, content optimization, reporting for starters.
It’s a partnership model. You’re still the face of the service, executing is outsourced to experts.
Why Agencies and Freelancers Opt to Use SEO Reseller Service?
For lots small to medium businesses and solo practitioners – providing SEO in-house is simply a reach. It requires skilled workers, specialized tools and near-constant supervision of algorithm changes. SEO reselling removes these barriers.
With a white label reseller model, you can present your client with SEO packages with full confidence, while allowing your partner to deliver the work. What that means for you: You never have to worry about hiring, training, or managing a technical team — and your clients can still get great results.
What Reseller SEO Packages Should Include
Types of Reseller SEO Services Some reseller SEO services may differ, however the most common services available are:
- Thorough keyword analysis and competitive analysis
- On-page optimization (titles, metadata, schema, etc).
- Technical SEO audits and fixes
- High quality off-page SEO and link building
- Local SEO for map packs and directories
- Ongoing performance reporting and analytics
- Blog and landing page creation and content optimization
Several also grant access to a white labeled dashboard where your clients can see the results under your branding.
How It Works in Practice
Normally, the process begins when you get a client and figure out what they will need in terms of SEO services. Once on-board, you simply supply the project details to the reseller who will then deliver the work as the journey progresses.
You still own the client relationship, still review the reports, and still push updates — all under your brand. There is nothing that says the client finds out that you outsourced the work unless you tell them (and honestly I'd never let the client know).
Advantages of an SEO Reseller
The major advantage is the scalability. You can take on more clients and provide all-in-one SEO services without needing to worry about hiring an entire team yourself.
Another key benefit is expertise. You’re purchasing the expertise of experienced SEO professionals who keep an ear to the ground up to date with best practices, algorithm shifts, and industry changes. That way, your clients will be set up with cutting-edge, proven SEO strategy that work.
There’s an equally strong cost advantage, too. All reseller packages are low-cost so that you can make your own tariff and profit. Because you only pay for what you use, you have the opportunity to start with low overhead and to grow revenue beyond this floor.
What to Watch Out For
LeonFerrer / Getty Images Image: LeonFerrer / Getty Images There's a good chance your business has hired an SEO reseller to handle your website's content and coding that attracts customers organically through Google and other search engines. Make sure any provider you partner with has a proven track record before you expand your business. Request sample reports, case studies, and specific deliverables. Communication is also important—make sure that they provide ongoing support and have a clear communication protocol in place.
When you’re putting your name on the line, you want your reseller to deliver ROI in-line with what you’d expect.
Final Thoughts
Relevant SEO reseller services provide a smart way to extend your agency’s reach without putting a strain on your in-house resources. They enable you to do what you’re best at—relationship and strategy— and leave the technicalities to a partner that you can trust.
When it comes to building a successful agency, reseller partnerships can make all the difference - and the greatest part is, with some of the right strategic planning, you might not have to lift a finger!
Need assistance in screening a reliable SEO reseller or formulating packages to attract your clients? Let me know — I’d be happy to jump-start you.
